Are you making this huge mistake when it comes to creating content for your business?

I get it. Being on camera and showing up online is terrifying!

It makes you feel vulnerable and exposed and awkward. 🫣

I know. I’ve been there. I used to hate it too! I avoided the camera like the plague for years!

But eventually I got over my fear, vlogged every week for 3 years and now I show up live for my members every single fortnight and host multiple webinars a year!

So how did I get over The Fear?

I stopped making it about ME! 🙈

I realised that my audience didn’t care if I had my makeup done. Or what I was wearing. Or if I looked tired or spotty or was having a bad hair day!!

In the nicest possible way, no one cares!! 🤷🏼‍♀️

They cared about the value I was bringing to their day and their lives.

Imagine your business idol was supposed to be showing up for an industry masterclass and they sent out an email to say ‘Sorry guys, I look like crap and just didn’t want to be on camera today…’ 😳

What would you think?

You’d think ‘What the hell? I don’t give a crap what you look like, I really needed to know about XYZ!’

You might even feel a bit pissed off!

They’d be doing their community a disservice by making it more about them and less about their audience, even though they knew they could have taught you something game changing, IF they’d shown up.

And YOU have value to add to people’s lives! ❤️

Your audience want to hear what YOU have to tell them!

Whether that’s in your Instagram stories, on your grid, on a Facebook live, on your next brand photoshoot or on an online webinar. 💻

And I promise you, the more you DO step outside of your comfort zone and get on camera, the easier it will get. 🙌🏻

So next time you worry about showing up online, and you worry that you don’t look the part, as harsh as it sounds, get over yourself!! ❤️

Stop making it about YOU and make it about your community!

S. x