The Social Media Planner

The ultimate content toolkit to help busy women, running British businesses, to achieve success on social media,

without ever feeling overwhelmed about what to post again.

Take the stress out of social media for good and level up online!!

Showing up consistently on social media has completely changed my business and life.

Here's how the Social Media Planner can help you do the same...


The Social Media Planner

Because you didn't start a business you are passionate about, to spend your days becoming a full-time content creator! Right?

How are you supposed to know what kind of content your audience wants to see from you? What connects? What converts? And what get crickets?!​

You want people to enjoy your posts. You want to have a positive impact, add value and build genuine relationships with your followers.

I've seen small business owners posting sales post after sales post and selling nothing. I've also seen businesses wonder why they aren't making sales, but they haven't shown up online since July 2009!​

If you're like most entrepreneurs I speak to, chances are you feel like...​

Creating content on a consistent basis is an impossible task.

Even if you did have the time, you'd have no idea WHAT to post.

And when you make the effort to show up, nobody even responds.

So why not let the Social Media Planner do the heavy lifting for you, so you can spend the time doing what you're great at?!


Here's the thing...

All successful businesses and marketers KNOW that social media presence is ESSENTIAL to success!​

That's why you need to master showing up online consistently in a way that best serves your audience.​

When it's done right, social media is the most effective growth hack EVER!​

Social media gives you a chance to connect with your audience and provide value over and above what you sell. It positions you top-of-mind when your ideal customer is ready to buy and it allows you to create a community and a narrative around your brand. Creating lasting, meaningful relationships with your followers.

(Not to mention the opportunities it opens up that you haven't even dared to dream of yet!)

​And consistency and quality content are key!​

The SMP will provide the tools you need to achieve both.​

Your audience are waiting for you to show up, share your message and provide them with the opportunity to work with you!

what you get &

How It All Works

Your membership includes...

The Content Vault

Over 800+ content prompts, split into purpose (growth, nurture or convert) for you to dip into, customise and use whenever you need them! You will NEVER run out of content again.

Caption Templates

Every month you receive a minimum of 10 brand new, completely customisable content prompts, that you can tailor to suit your brand voice.

Planning Method

You'll receive access to my Grow, Nurture, Convert training, that allows you to set up a strategy that makes content planning a breeze every single week. Once you have this framework in place, consistency just isn't an issue anymore!

+ over 120 Reel ideas, corresponding audio links AND new trending audios each month!!

Marketing Training

You're invited to join us for a live group Masterclass coaching session, every fortnight, with a specific focus topic.

These Masterclasses provide actionable education that you can implement within your business to see improvements right away. So that you can learn how to apply the best strategies for your business and reach your target audience more effectively.

Focus topics include... Identifying your ideal customer, improving your mindset, selling in your DMs, curating your visual brand identity, creating an effective lead magnet, optimising your bio to attract new followers and SO much more!

So every 2 weeks, you can work on another area of your business, step-by-step and accelerate your online growth,

without the overwhelm!

AND you have immediate access to all past masterclasses as soon as you join, so you can watch, listen (via the secret member's podcast) or read through each lesson, at a time and pace that suits you!

The perceived value of your offer is only ever as good as the images you're using to represent it!

Elevate your visual brand identity with images that do it justice...

Stock Images

Do you ever feel like most marketing resources are created with American brands in mind?

When I was building my own business, I noticed a distinct lack of resources specifically created with British businesses in mind. And so I decided to focus my efforts on changing this.

When you look inside a generic stock image gallery, you can tell a million miles off which images were taken in the UK and which weren't.

(Spoiler alert: Very few of them!)

The greenery is different, the food is different, the cars are different, the buildings are different, the roads and the road signs are different, the fashion is different, the plants and flowers are different!

And the British representation is severely lacking in most of them.

I've packed the Social Media Planner stock library with beautiful photographs of the quintessentially British countryside, of English flowers, coasts, people, food and places...

I regularly update the gallery with images that fit British brands, make your content look professionally designed and catch your audience's eye.

join our british business


You'll get an invitation to the online SMP group, where you can meet likeminded, British female entrepreneurs.

Become part of a community of goal setting, high achieving, big dreaming women, working towards a similar aim: to build a business and life they love!

to recap

Here's What You Get...

800+ content prompts in the Content Vault - so you never run out of content again

New reel ideas & trending audios every month - so your content remains fresh and current

Unlimited stock image downloads - elevating your visual content to reflect the value you offer

Member's discount off 1:1 sessions - so we can sit down together & deep dive into your business

Fortnightly live masterclasses & group coaching - so you're always learning, progressing and can get your Qs answered

Supportive online community - so you can connect with likeminded women who understand your goals

Monthly accountability emails - to remind you to plan ahead

Easy content planning method - to make content creation a quick, easy process

Canva templates - so you can create easily digestible content that instantly appeals to your ideal customer


love notes from

Happy Members

See you on the inside...

Pay £19 Monthly

(No contract, cancel any time)

Pay £190 Yearly

(Two months free)

wondering if it would work for you?

Small Businesses Currently Using The SMP

  • Bakers

  • Copywriters

  • Influencers

  • Photographers

  • Social Media Managers

  • Retailers

  • Coaches

  • Restauranteurs

  • Athletes

  • Web Designers

  • Recruiters

  • Travel Agents

  • Celebrants

  • Tutors

  • Psychologists

  • Air BnB Hosts

  • Accountants

  • Gifting Companies

  • Veterinary Practices

  • PR Agencies

  • Hoteliers

  • Equestrian Businesses

  • Farmers

  • Therapists

  • Clothing & Accessories Brands

  • Jewellers

  • Creatives/Artists

  • Musicians

  • Mental Health Professionals

  • Authors

... And more!

@ Copyright 2023 - Sophie Callahan