The Social Media Planner

The 'Social Media Planner' is the monthly membership for UK female entrepreneurs who want to

build beautiful businesses around their busy lives & families.

SMP is packed with marketing strategies, unwavering support and

the ultimate content creation toolkit, designed to make your social success inevitable.

SMP is your step-by-step guide to levelling-up your business online!


The Social Media Planner

Because you didn't start a business you are passionate about, to spend your days becoming a full-time content creator and figuring out social media! Right?

(<<< I did!!)

How are you supposed to know what kind of content your audience wants to see from you?

What connects?

What converts?

And what get crickets?!

So why not let the Social Media Planner do the heavy lifting for you, so you can spend the time doing what you're great at?!

This self-paced membership includes all the tools, training & secrets you need to get results that match your enthusiasm!

wondering if

SMP is right for you?

Does any of this sound familiar...?

You're posting on Instagram for your business, but your reach, engagement and growth are stagnant and that's left you feeling confused about what you should be posting for your business...

You're passionate about your business, but you're not sure how to get it in front of people who will love it as much as you do...

Content creation feels like an overwhelming task. You're not sure how anyone ever keeps on top of it and remains consistent...

You don't have the luxury of time or excess energy to figure it out and make all the mistakes yourself. You want to learn from someone who's been there, done it and helped others do the same...

You aren't currently posting with any strategy or intention, but you're ready to learn and hit that next level!

The SMP is NOT for you if...

You have no idea how to use Instagram or other social media platforms.

I do not teach tech, I teach strategy! So you'll need to have a basic understanding of how to post a story and a grid post and what a reel is!

You don't want to use Instagram.

I specialise in teaching Instagram strategy. This does transfer easily to plenty of other platforms,

but I'll always advise my members start with Instagram as their core platform and branch out from there.

You are not self-motivated, ambitious, passionate about what you do and ready to do the work.

This is not an overnight fix or a done-for-you service. I'll show you how to save HOURS on content creation,

where time and energy were previously wasted, but it does require you to put aside just a couple of hours a week, to do the work.

what you get &

How It Works

Inside of SMP

Content Creation Toolkit

Over 1000+ content prompts, split into purpose (growth, nurture or convert) for you to dip into, customise and use whenever you need them... (+ a suggested monthly content plan, unlimited stock image downloads, Canva templates & more!) My promise: You will NEVER feel stuck for content again!

Online Learning

Every fortnight we meet for a LIVE training session, on a focus topic. These sessions will help you to upskill and grow your business. All live trainings are recorded & available to watch on replay, inside the Planner, at your own pace.

Stress-Free Strategy

The strategies I teach inside SMP will help you to build a freedom focussed, low-pressure, yet high-income, high-impact business, that works on autopilot, even when you want to take a day (or week!) off!

+ over 120 Reel ideas, corresponding audio links AND new trending audios each week!!

Marketing Training

Training replays currently inside the SMP...

How to Grow, Nurture & Convert Your Audience

Identifying Your Ideal Client

Creating A Visual Brand Identity

Optimising Your Bio To Attract New Followers

Discovering Your 'Why' In Business

Easy B-Roll Reels Tutorial

Using Stock Images To Elevate Your Brand

How To Use Storytelling To Grow Your Business

Writing Great Captions

How To Take Better Photos For Your Business

Starting & Growing Your Email List

The '100 Subscriber' Lead Magnet Challenge

The Perfect 4 Week Launch Plan

Blogging For Your Business

  • ... + BONUSES

SMP is everything you need to grow your audience on Instagram & make more sales online!

Complete Support...

As well as all the tools & training, you'll also get all the resources you need to implement everything you're learning.

I'll give you...
• Templates
• Scripts
• Email sequences
• Challenges
• Launch plans
• A new suggested daily content plan every month...

... and more!

join our gorgeous


You'll get an invitation to the online SMP group, where you can meet likeminded, British female entrepreneurs.

Become part of a community of goal setting, high achieving, big dreaming women, working towards a similar aim: to build a business and life they love!

to recap

Here's what you'll get...

1,000+ content prompts in the Content Vault - so you never run out of content again

New reel ideas & trending audios every month - so your content remains fresh and current

Unlimited stock image downloads - elevating your visual content to reflect the value you offer

Member's discount off 1:1 strategy sessions - so we can sit down together & deep dive into your business

Fortnightly live training & group coaching - so you're always learning, progressing and can get your Qs answered

Supportive online community - so you can connect with likeminded women who understand your goals

Monthly accountability emails - to remind you to plan ahead

Easy 'GNC' content planning method - to make content creation a quick, easy process

Canva templates - so you can create easily digestible content that instantly appeals to your ideal customer


... all of that for JUST...

£25 Per Month

(No contract, cancel any time)

£250 Per Year

(Two months free)

a few love notes from

Happy Members

wondering if it would work for you?

Small Businesses Currently Using The SMP

  • Bakers

  • Copywriters

  • Influencers

  • Photographers

  • SMMs

  • Retailers

  • Coaches

  • Restauranteurs

  • Athletes

  • Web Designers

  • Recruiters

  • Travel Agents

  • Celebrants

  • Tutors

  • Psychologists

  • Air BnB Hosts

  • Accountants

  • Gifting Companies

  • Veterinary Practices

  • PR Agencies

  • Hoteliers

  • Equestrian Businesses

  • Farmers

  • Therapists

  • Clothing & Accessories Brands

  • Jewellers

  • Creatives/Artists

  • Musicians

  • Mental Health Professionals

  • Authors

... And more!

@ Copyright 2023 - Sophie Callahan