social media strategist& small business supporter

Hey, I'm Sophie...

Or @socialsoph_ on Instagram!

...A brand photographer & social media strategist who takes the stress out of online marketing for beautiful, female led, British businesses.

I help women show up with consistency, confidence & clarity, in order to grow online and make more money!

I'm a mum-of-girls, a tea drinker, a horse fanatic and I'd love to be your new business best-friend!

Sophie. x

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Successful Female Entrepreneurs UK

SFE UK is our free hang out on Facebook, for
female entrepreneurs, running a British business, who want to grow your business online and make more money.

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The Social Media Planner

The ultimate content toolkit & training for female small business owners to achieve consistency on social media, without ever feeling overwhelmed about what to post again.

Content prompts, caption templates, fortnightly training classes, stock images, reels ideas... & more!

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Do This To Create Instantly Recognisable Content

February 15, 20241 min read

Ready for a handy tip for creating recognisable, visual content for your business?

Create a repeated series of images. 📸

Here’s why… 👉🏻 Your audience will enjoy the predictability and familiarity of your series and come to anticipate seeing it. We love it when things feel familiar.

Choose a subject (or more than one, if you fancy) and photograph that subject over and over again, over time.

Some ideas could be...
📸 Your desk or table top
📸 A window, or a view from your home or at work, during different seasons
📸 Books you’ve been reading lately
📸 Your product in lots of different exciting places
📸 Breakfast/coffee at lots of different restaurants
📸 Your dog wearing different outfits
📸 Between your horse’s ears on different hacking routes
📸 Your children in the same place in your home, as they grow
📸 The end of a day at work

💾 SAVE these to come back to later!

Create a regular feature of this one subject and repeat it over and over again (the same but different) within your content.

What series could you start on your grid? 🤔

🗣️ If you want to learn to make your phone photos beautiful, for your business, I have a free resource I can send you.

CLICK HERE to get your copy of ‘How I Edit My iPhone Photos for Instagram’!

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Sophie Callahan

Taking the stress out of social media for women running small, British businesses. Marketing & mindset coach for female entrepreneurs in the UK.

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