social media strategist& small business supporter

Hey, I'm Sophie...

Or @socialsoph_ on Instagram!

...A brand photographer & social media strategist who takes the stress out of online marketing for beautiful, female led, British businesses.

I help women show up with consistency, confidence & clarity, in order to grow online and make more money!

I'm a mum-of-girls, a tea drinker, a horse fanatic and I'd love to be your new business best-friend!

Sophie. x

here's how i can help you...

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Successful Female Entrepreneurs UK

SFE UK is our free hang out on Facebook, for
female entrepreneurs, running a British business, who want to grow your business online and make more money.

take the stress out of social media with

The Social Media Planner

The Social Media Planner

The ultimate content toolkit & training for female small business owners to achieve consistency on social media, without ever feeling overwhelmed about what to post again.

Content prompts, caption templates, fortnightly training classes, stock images, reels ideas... & more!

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1 Simple Shift To Increase Your Instagram Reach

1 Simple Shift To Increase Your Instagram Reach

February 29, 20241 min read

The reason you’re getting low reach and engagement on Instagram, is actually nothing to do with the algorithm or how often you show up! 😬

It’s because nobody is reading your posts!! 🙈

🪝 And THAT’S because you’re not using compelling HOOKS!!

You’re completely wasting the first line of every caption. 🙃

It doesn’t matter how GREAT your captions are, if nobody is clicking the ‘...more’ button to read them.

And if nobody is reading your posts, nobody is engaging with them and the algorithms think your content is boring. 🥱 So it doesn’t push it out onto other people’s feeds and in short, it just dies a quick, painful death, hours after you’ve posted it.

And you’re left feeling like you’re talking to a brick wall.

Sound familiar?

Instead of posting every day with no real idea of WHAT you’re supposed to post, TRY making the first line of every post as compelling as possible, to your ideal customer.

⭐️ This is one of the things I help my members with!

One of my member’s posted this just yesterday, inside our members group...

🗣️ “I’m increasingly getting bigger numbers with the SMP content vault prompts. 🙌 Without doubt, my most successful reels are the ones that take the least time to make ... with a catchy hook on top. Thanks for the good guidance, Sophie.”


Need help with coming up with unlimited hooks, so you’ll never fall into the trap of writing content that nobody is reading, ever again?!

Check out the Social Media Planner:

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Sophie Callahan

Taking the stress out of social media for women running small, British businesses. Marketing & mindset coach for female entrepreneurs in the UK.

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